Manager, SEM

Role Overview

We’re looking for an experienced SEM Manager to help lead the day-to-day management and optimization of our global paid search program across Devices, Kobo Plus and Content. This is a hands-on performance marketing role for someone who can step in quickly, operate independently and make an immediate impact.

What You Will Do

Own day-to-day management and optimization of Kobo’s global paid search campaigns across Google Ads and Microsoft Advertising. Manage SEM across multiple lines of business, including Devices, Kobo Plus subscriptions and digital Content.

Why It Might Be a Fit

You’ll quickly become a trusted extension of the team, ensuring our paid search program remains well-managed, efficient and commercially disciplined. You’ll bring additional capacity where we need it most, while identifying opportunities to improve CPA, profitability and overall search performance.

Requirements

• 4-6+ years of hands-on SEM / paid search experience, ideally within ecommerce, subscription or consumer digital businesses
• Deep expertise in Google Ads, including Search, Shopping/PMax, automated bidding and audience strategies
• Experience managing meaningful paid search budgets across multiple products, markets or geographies
• Strong understanding of performance marketing economics, including CPA, CAC, ROAS, LTV and contribution margin
• Strong analytical and troubleshooting skills, with the ability to quickly diagnose performance changes and translate data into action
• Experience with GA4, conversion tracking, attribution and performance reporting
• Understanding of SEO and the relationship between paid and organic search

Benefits

• Flexible hours
• Hybrid remote working environment
• Subsidized in-office lunches
• Four extended long weekends in the summer
• Full benefits
• Paid Volunteer days
• Unlimited sick days
• 3% RRSP matching
• Work From Anywhere Program for up to 3 months (90 days)
• Lifestyle spending account
• Talent and development training budget
• Free Kobo device
• Free weekly e-book or audiobook
• Weekly Kobo Spark sessions
• Maternity/paternity leave top up
• Dog friendly office

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