Customer Marketing Lead, Strategic Programs

Role Overview

The Customer Marketing Lead, Strategic Programs will own a portfolio spanning our Customer Advisory Board, co-marketing programs, and reference programs and quarterly Know Your Customer program. This is a hands-on role with meaningful ownership, requiring strong cross-functional partnership and the ability to set direction and personally manage execution against programs objectives.

What You Will Do

The Customer Marketing Lead, Strategic Programs will own the planning and execution of Ramp’s customer programs, including the calendar, goals, cross-functional responsibilities, and results. This includes leading Ramp’s Customer Advisory Board, running the Know Your Customer program, developing customer launch and co-marketing programs, and building and scaling customer reference and advocacy programs.

Why It Might Be a Fit

The ideal candidate has built or significantly scaled customer programs at a high-growth B2B company, including personally recruiting, hosting and maintaining relationships with senior customer leaders. They should be comfortable owning a number, setting goals, reporting on coverage and engagement, and explaining how customer participation supports pipeline or expansion using a defensible methodology.

Requirements

• built or significantly scaled customer programs at a high-growth B2B company
• personally recruited, hosted and maintained relationships with senior customer leaders
• comfortable owning a number, setting goals, reporting on coverage and engagement
• experience building intake, readiness and permission standards, workflows, and reporting
• AI fluency and practical automation skills
• strong cross-functional partnership with PMM, Events, Creative, Sales, account teams, and Growth Marketing

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more
• Relocation expense coverage to NYC or SF (if needed)

Tagged as: Pipeline Management