Role Overview
Lead brand strategy, campaign execution, and portfolio performance across flagship food and snack categories. Strengthen brand equity, expand category market share, and drive consumer engagement.
What You Will Do
Develop and execute annual brand plans, manage new product development, translate consumer research into actionable brand positioning, and oversee A&P budget allocation.
Why It Might Be a Fit
Commercially driven, experienced in brand marketing, and strong in budget management and data-led strategic planning.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5 to 8 years of brand marketing experience in the FMCG sector, preferably within packaged foods, snacking, or impulse categories.
- Demonstrated success in executing 360° marketing campaigns and managing successful product launches.
- Strong commercial acumen with solid experience in budget management and data-led strategic planning.
- Proven expertise in managing external partners, including creative, media, and P.R. agencies.
- Excellent project management, communication, and cross-functional leadership capabilities.
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