CRM & Lifecycle Marketing, Assistant Manager

Role Overview

We are looking for a commercially sharp, fast-moving Assistant Manager, CRM & Lifecycle Marketing to drive customer retention and reduce churn across Malaysia and Singapore (MYSG).

What You Will Do

Design, build, and optimize automated lifecycle journeys, translate commercial goals into high-converting CRM campaigns, and leverage first-party behavioral and transactional data to build granular user segments.

Why It Might Be a Fit

You will lead the owned-channel ecosystem, translate customer behavior and product launches into measurable commercial value, and partner closely with Commercial, Product, Data, and Regional teams.

Requirements

• 3–5 years of hands-on CRM, Lifecycle, or Growth/Retention Marketing experience
• Commercial Acumen
• Agile & High-Energy Communicator
• MarTech & Data Fluency