Role Overview
The business is a challenger in Malaysia’s retail brokerage market, and the leader owns marketing and growth with one mandate: make the company the number one digital brokerage for Malaysian retail investors.
What You Will Do
Own the acquisition plan across performance and digital channels, partnerships, referral and affiliate programmes, and manage acquisition quality. Also, own the full funnel from sign-up to account approval, funding, first trade, and day-90 activity.
Why It Might Be a Fit
Success is judged on funded, active, and retained customers, not impressions. The role requires a proven record of scaling funded or paying users and reducing acquisition cost, with hands-on command of funnel, cohort, and attribution analysis.
Requirements
- 10+ years in marketing, including 5+ years leading teams, in a digital brokerage, fintech, or consumer app business
- Proven record of scaling funded or paying users and reducing acquisition cost, with hands-on command of funnel, cohort, and attribution analysis
- Experience marketing within regulated financial services advertising rules (SC, or MAS/SFC equivalent)
- Experience building and closing distribution partnerships
- Strong understanding of Malaysian retail investors and digital channels; fluent in English and Bahasa Malaysia
- Able to lead a team and work inside a regional or global matrix
To apply for this job please visit linkedin.com.
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