Digital Experience Lead (SEO MarTech)

Role Overview

The Digital Experience Lead works across Business and Technology teams to define and deliver innovative digital solutions for the Canadian business. The role is accountable for end-to-end delivery of business outcomes, ensuring brands derive maximum value from Client’s digital ecosystem by driving adoption, scaling, and activation across marketing technology (MarTech) and digital commerce (dComm) capabilities.

What You Will Do

Build and maintain strong relationships with key stakeholders and external partners to ensure market needs are understood, represented, and translated into actionable plans that improve speed-to-market and the end-to-end digital journey. Provide inputs into technology roadmaps, prioritization, and quarterly planning based on local needs and competitive/market insights.

Why It Might Be a Fit

The incumbent builds collaborative partnerships across the North America region to deliver opportunities aligned to the 3-year strategic roadmap. The Digital Experience Lead translates market needs into clear requirements, enables consistent and compliant execution, and drives delivery of business technology projects and integrated solutions using Agile best practices.

Requirements

• Minimum 6 years experience in marketing technology, digital experience enablement, marketing operations, digital commerce/eRetail, or digital product/platform roles.
• Hands-on experience implementing and driving adoption/value across MarTech and digital experience capabilities (e.g., web, mobile, CRM, digital asset management) and digital commerce enablement (e.g., PDP/content quality and syndication, retailer readiness, Ratings & Reviews/Where to Buy).
• Experience applying SEO best practices to websites, with working knowledge of AEO/GEO principles and their roles in the increasingly AI-enabled consumer journey.
• Knowledge of standard technology practices and delivery operations, including cross-team execution across brand/platform/commerce partners and Agile delivery methods; experience supporting platform lifecycle management/enhancements preferred.