Marketing Manager, Client Communications

Role Overview

The Marketing Manager, Client Communications will lead the email marketing program for RBC Direct Investing, owning the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey.

What You Will Do

The successful candidate will lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails, and build and maintain automated email journeys, including welcome series, transactional and triggered emails.

Why It Might Be a Fit

The ideal candidate will have 3+ years of hands-on experience in email marketing, with a proven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detail, and excellent written and verbal communication skills.

Requirements

• 3+ years of hands-on experience in email marketing
• Working knowledge of journey-building strategy, including welcome series and triggered email programs
• Hands-on experience with Salesforce Marketing Cloud
• Understanding of email deliverability best practices
• Proficiency with email rendering and QA tools such as Litmus
• Strong understanding of CASL and consent management principles
• Background operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communications

Benefits

• Comprehensive Total Rewards Program including bonuses and flexible benefits
• Competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Excellent career development and access to a variety of job opportunities across the RBC enterprise
• A collaborative, inclusive team culture that values innovation, precision, and client-centric thinking