Digital Marketing Analyst

Role Overview

The Digital Marketing Analyst will plan, execute, and monitor digital marketing strategies and content on the institution’s social media channels, contributing to engagement and conversion, capturing new students, and promoting courses, services, and institutional initiatives.

What You Will Do

The main responsibilities include planning and operationalizing the editorial calendar for digital channels, producing content for social media, monitoring daily activities, and creating performance dashboards and reports.

Why It Might Be a Fit

The ideal candidate will have a Bachelor’s degree in Marketing, Communication, or Administration, and possess skills in content creation, social media management, and analytics.

Requirements

• Bachelor’s degree in Marketing, Communication, or Administration
• Ability to deliver high-volume content at an accelerated pace
• Intermediate Excel, PowerPoint, and project management skills
• Operational expertise in Instagram, Facebook, LinkedIn, TikTok, and YouTube, as well as Meta Ads and Google Ads
• Creativity, writing, and copywriting skills
• Knowledge of short video editing using Canva and CapCut
• Social listening and analytics skills