Senior CRM Analyst

Role Overview

Manage CRM strategies with autonomy, building relationship rules and base analysis, to increase retention, recurrence, and adherence to health programs.

What You Will Do

Design and manage relationship rules by journey, measure results, propose optimizations, integrate CRM with digital channels, contact center, ensure data governance and LGPD consent, conduct relationship and prevention campaigns for segmented audiences, prepare reports on relationship rules and campaign results.

Why It Might Be a Fit

CRM experience, knowledge of CRM strategies, marketing automation, data analysis (SQL/BI), patient journey, LGPD, certifications in CRM platform or marketing automation.

Requirements

• Completed degree in Marketing, Administration, Statistics, or related fields
• CRM experience
• Knowledge: CRM strategies; Marketing automation; Data analysis (SQL/BI); Patient journey; LGPD