Lead Growth Marketing Manager (Consumer Acquisition)

Role Overview

This role sits at the center of scaling a high-priority, early-stage consumer line of business. Acquisition is your immediate mandate: you will optimize and scale established performance channels while systematically discovering and unlocking the next ones.

What You Will Do

You will naturally be deepest in a few of these areas, but you should be conversant and comfortable across all of them.

Why It Might Be a Fit

You possess the dual mindset of someone who is deeply motivated by quantitative exploration to uncover fresh growth vectors, yet relentless about fine-tuning unit economics across proven channels.

Requirements

• 8–10+ years of growth experience in performance marketing, demand generation, or growth product marketing within high-growth B2C tech or consumer digital platforms.
• Demonstrated track record of scaling consumer businesses, with verifiable results driving growth through paid acquisition, product marketing (PMM), go-to-market (GTM) execution, or dedicated growth analytics.
• Strong depth in paid acquisition paired with practical working literacy across landing page optimization, lifecycle, outbound channels, and GTM infrastructure.
• Ability to recognize organic search, content, and discovery mechanics as commercial growth levers and steer initiatives toward measurable business goals.
• Proven Analytics Track Record
• Highly proficient in building unit-economics models, evaluating cohort curves, and measuring incrementality without requiring heavy analyst oversight.
• Familiarity with modern attribution landscapes, privacy shifts, and blended measurement frameworks.
• Cross-Functional Influence & Execution Agility
• Proven ability as an individual contributor to lead cross-functional projects, rally cross-discipline partners, and maintain momentum across teams.
• Comfortable balancing strategic prioritization with direct execution, stepping in to personally set up, test, and iterate when the playbook is still unwritten.
• Confident, polished communication style capable of framing trade-offs, commercial upside, and risk directly to senior stakeholders.
• Practical AI Fluency
• Active, regular user of generative AI tools for creative generation, copy iteration, asset variation, and rapid landing page development.
• Experience using AI tools to increase execution speed, eliminate operational bottlenecks, and maintain high testing velocity.
• Clear intuition for brand voice, quality assurance, and risk awareness when deploying AI-assisted assets in the market.

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Tagged as: Financial Modeling, Project Management