Role Overview
Rec is looking for an ABM Marketing Lead who is equal parts strategist and operator. Reporting to the Head of Revenue, this person will own how Rec identifies, engages, and wins the accounts that matter most across municipal Parks and Recreation and our largest Private Rec opportunities.
What You Will Do
This role is about turning Rec’s ambition into a repeatable account-based engine: coordinated, multi-touch programs that build credibility with target accounts long before an RFP drops, and turn that credibility into qualified pipeline and closed revenue.
Why It Might Be a Fit
The right leader knows how to map these accounts, understand who influences the decision, spot the signals that a buying process is coming, and put Rec’s positioning and partner proof in front of the right people at the right moment.
Requirements
- 5+ years of B2B SaaS marketing experience with a focus on ABM
- Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations
- Deep experience building ABM programs end to end
- Experience with long, high-consideration sales cycles where marketing works hand in hand with Sales to influence complex buying processes
- Hands-on proficiency with HubSpot or similar marketing automation / CRM systems
- Experience with ABM, intent, and enrichment tools
- Strong understanding of account-level measurement, attribution, budgeting, and ROI analysis
- Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners, and to earn the trust of sellers
Benefits
- Flexible PTO
- top-tier health/dental/vision
- a 401(k) plan to support your future
To apply for this job please visit jobs.ashbyhq.com.
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