Demand Generation Lead

Role Overview

Rec is looking for a Demand Generation Lead who is equal parts strategist and operator. Reporting to the Head of Revenue, this person will own the strategy and execution of how Rec creates demand across municipal Parks and Recreation and emerging Private Rec markets.

What You Will Do

This role is about turning Rec’s ambition into a repeatable demand engine: multi-channel programs that consistently produce qualified pipeline for Sales.

Why It Might Be a Fit

The right leader will understand that Rec’s core Parks and Rec motion is not broad lead generation. It is a high-consideration, relationship-driven sale where reputation, proof, references, events, and timing matter.

Requirements

• 5+ years of B2B SaaS demand generation experience, including leadership roles in high-growth companies, with a track record of driving measurable pipeline and revenue impact.
• Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
• Deep experience building demand generation programs, pipeline development motions, and campaign systems that produce qualified opportunities, not just activity.
• Experience with ABM, target-account activation, or high-consideration sales motions where marketing must work tightly with Sales to influence complex buying processes.
• Hands-on proficiency with HubSpot or similar marketing automation / CRM systems.
• Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.
• Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners.
• Experience building high-performing teams and effectively leveraging agencies, contractors, and vendors to extend capacity.

Benefits

• Flexible PTO
• top-tier health/dental/vision
• 401(k) plan