Assistant Brand Manager

Role Overview

The Assistant Brand Manager will support the Brand Manager in building Occasions Marketing into a significant long-term growth engine for Red Bull India. The role will manage and develop defined occasion workstreams across Party & Socialising, Work, Study, Fitness and Gaming.

What You Will Do

The role will work across Brand, Field Marketing, On-Premise, Trade Marketing, Sales, Media and external agencies to turn the broader occasion strategy into strong, scalable and consistently executed programs.

Why It Might Be a Fit

Success in the role will be determined by stronger and more impactful execution of Red Bull’s priority occasion agendas, development of scalable programs, increased consumer relevance, trial and consumption within priority occasions, and stronger integration between Brand, Field, On-Premise, Trade and Sales.

Requirements

• Master’s degree in marketing, Business, or a related field.
• 4–6 years of experience in brand, consumer or integrated marketing, ideally in FMCG, youth, lifestyle, entertainment, sports or similarly consumer-led categories.
• Demonstrated experience managing projects or strategic workstreams end-to-end.
• Experience working with agencies and cross-functional teams; commercial / sales exposure is an advantage
• Experience collaborating with commercial/sales teams or working in brand trade hybrid environments is a plus.
• Highly organized, data-literate, and culturally curious.
• AI literate – should be strong with different AI tools.
• Self-starter with a collaborative spirit and sharp execution mindset.
• Communication & Presentation Skills – Ability to present campaign insights and recommendations to stakeholders.