Senior CRM Manager

Role Overview

The CRM Manager will be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for the VCARB Team. They will help the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

What You Will Do

The CRM Manager will plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals. They will also manage workload and stakeholder relationships with the wider Marketing team to ensure the CRM calendar is balanced and with the fans’ best interests at heart.

Why It Might Be a Fit

The ideal candidate will have at least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge. They will be able to build successful acquisition, retention and fan loyalty programmes while being familiar with working in a B2C subscription-based business.

Requirements

• At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription-based business.
• Experience using CRM platforms, working on an end-to-end basis, execution through to developing and owning analytics.
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
• Exceptional attention-to-detail.
• Very strong interpersonal skills, and the ability to mobilise others.
• Extremely organised with a passion to drive optimisation through insights and data.
• Proactive attitude and committed interest to the Team’s objectives.
• Self-starter who can take initiative.
• Data-focused and Return On Investment driven.
• Confident in communicating and presenting with core stakeholders across the business.

Benefits

• Bonus Scheme
• Free daily food allowance
• Private Healthcare
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym