Trade Sales Planning Manager

Role Overview

The Sr. Manager, Trade Sales Planning will have end-to-end ownership of Trade Sales Planning, Forecasting and Insights for Red Bull Canada, setting the national Trade Sales outlook across Off Premise and On Premise and driving alignment across Sales, Finance, Operations, Distribution and Marketing.

What You Will Do

Own the forecast and the business narrative behind it, translating sales performance, customer and SKU trends, distribution, inventory and commercial strategies into forward-looking insights and clear recommendations for senior and executive leadership.

Why It Might Be a Fit

This role will turn performance and forecast signals into clear business direction, decisions and actions that shape both near-term execution and long-term planning.

Requirements

• Bachelor’s degree in Business, Finance, Economics, Supply Chain, Data/Analytics, Quantitative Science or a related field
• 5+ years of progressive experience in Sales Planning, Demand Planning, Commercial Planning, Forecasting, Sales Analytics or related disciplines
• Proven experience leading national forecasting, S&OP/IBP and business planning processes, with ownership of complex volume forecasts across customers, channels and SKUs
• Strong commercial acumen and strategic thinking, with the ability to translate sales, customer, distribution and inventory trends into forward-looking insights and clear business direction
• Demonstrated executive presence and influence, with experience presenting to local and global leadership, challenging assumptions and driving alignment on key decisions
• Advanced knowledge of forecasting, scenario planning, statistical analysis and SKU-level demand and inventory planning, including innovation and portfolio transitions
• Proven ability to lead cross-functional planning across Sales, Finance, Operations, Distribution and Marketing while balancing competing priorities and perspectives
• Strong people leadership and talent development capabilities, including setting priorities, coaching performance and building analytical and commercial capabilities
• Experience advancing planning processes, systems, analytics and automation, with strong proficiency in Excel and BI tools such as Power BI or Tableau
• Experience with CPM, SAP or comparable enterprise planning platforms considered a strong asset

Benefits

• Annual bonus

Tagged as: Excel, Forecasting, Power BI, Tableau