Digital Marketing Strategist

Role Overview

The Digital Marketing Strategist is responsible for developing, managing, and optimizing Red E’s digital advertising efforts to increase online sales, generate qualified leads, improve conversions, and drive measurable revenue growth.

What You Will Do

Develop, manage, and optimize Google Ads, Google Shopping, Meta advertising, and retargeting campaigns. Track and analyze key performance metrics, including CPL, CPA, CTR, conversions, sales, and revenue.

Why It Might Be a Fit

This role is a great fit for an experienced digital marketer who enjoys combining strategy, data, advertising, and problem-solving to produce measurable business results.

Requirements

• 5+ years of hands-on digital advertising experience
• Advanced knowledge of Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager
• Experience with e-commerce analytics, conversion tracking, and conversion optimization
• Strong analytical and problem-solving skills with the ability to turn data into actionable improvements
• Ability to independently manage campaigns, analyze results, and make performance-driven adjustments
• Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred
• Strong attention to detail, organization, and communication skills
• Self-motivated with the ability to take initiative and adapt in a dynamic environment

Benefits

• 401(k) retirement plan with company match
• Health, dental, and vision insurance plan options
• Life and disability insurance plan options
• Supplemental voluntary benefits
• Paid Time Off (PTO) and paid holidays
• Paid volunteering time
• Matching charitable gift fund
• Quarterly team-building events
• Modified flex time plan
• Annual profit sharing