Role Overview
We are seeking an experienced Senior Marketing Analytics Business Analyst to join a major insurance organisation undergoing significant investment in customer insight, marketing performance and data-driven decision making.
What You Will Do
This role will bridge business and analytics teams, translating business objectives into actionable analytical requirements to improve customer engagement, optimise campaign performance and support strategic marketing initiatives.
Why It Might Be a Fit
Key responsibilities include partnering with Marketing, Data, Digital and Product teams, analysing customer, campaign and commercial performance data, and supporting customer segmentation, retention, acquisition and cross-sell initiatives.
Requirements
- Strong Business Analysis experience within Marketing Analytics, Customer Insight or Data Analytics environments
- Proven experience working within the insurance sector
- Understanding of customer acquisition, retention and campaign performance measurement
- Experience defining business KPIs and analytical requirements
- Experience working with large customer datasets and reporting solutions
- Strong stakeholder management and workshop facilitation skills
- Experience working within Agile delivery environments
To apply for this job please visit linkedin.com.
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