Marketing Operations Specialist

Role Overview

The Marketing Operations Specialist will play a critical role in enabling a high-performing SaaS marketing team through scalable processes, reliable systems, and strong operational guidance.

What You Will Do

Build, QA, and launch campaigns in Marketo, maintain lead scoring, lifecycle stages, and routing workflows, troubleshoot automation or campaign issues, and ensure integrations function properly.

Why It Might Be a Fit

This person will partner closely with demand generation, sales development, content, and operations teams to deliver high-quality campaign builds, troubleshoot technical issues, optimize workflows, and maintain reporting consistency.

Requirements

• 2–4+ years in marketing operations, preferably within a B2B SaaS environment
• Strong hands-on experience with Marketo, including program setup, cloning frameworks, tokens, smart campaigns, and troubleshooting
• Working knowledge of Salesforce (Leads, Contacts, Accounts, Opportunities, Campaigns)
• Understanding of API connections, enrichment tools, and data management principles
• Solid understanding of lead lifecycle journeys, program attribution and routing logic
• Experience supporting and collaborating with Sales Development / SDR teams
• Familiarity with attribution models, UTM management, and campaign tagging
• Ability to translate operational concepts into clear explanations for non-technical marketing partners

Benefits

• Dental insurance
• Vision insurance
• Healthcare
• PTO
• Retirement
• Learning budget
• Parental leave
• Wellness
• Visa/relocation support
• Remote flexibility
• Stipends
• Bonus/commission

Tagged as: Attribution Modeling, Lead Scoring, Marketo, Salesforce