Demand Generation Manager

Role Overview

As Demand Generation Manager, you’ll work in collaboration with a Director of Demand Generation to manage and lead media strategies for 4-5 client accounts. Your role will entail setting strategic direction and overseeing execution, from campaign design to optimization, to contribute directly to our clients’ revenue and growth targets.

What You Will Do

You’ll directly interface with clients, attend and lead meetings as needed. Prepare comprehensive reports, presentations, and other client-facing materials to effectively showcase the results and impact of your efforts. Conceive and execute comprehensive demand generation strategies aligned with company goals and objectives.

Why It Might Be a Fit

You need a unique blend of strategic acumen, hands-on execution, and analytical proficiency to both measure and propel success. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow.

Requirements

• Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment.
• Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.])
• Google Ads & Analytics certifications preferred.
• Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
• An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
• AI fluency with a habit of using AI tools to accelerate daily execution.
• Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
• Excellent leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.
• Empathy – for our team, our partners, our clients, and their customers
• The ability to clearly articulate ideas, frame problems and offer solutions.
• Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
• The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals

Benefits

• Flexible schedule in a 100% distributed workforce
• Premium employer-sponsored health coverage – medical, dental, & vision
• Paid parental leave
• Monthly Health & Wellness Reimbursement
• 401(k)
• Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
• No Meeting Fridays
• Company kick-off trips and virtual team activities
• Mental Health Days as needed