Demand Generation Lead

Role Overview

As the Demand Generation Lead at Refold, you will be responsible for owning the number, leading the BDR team, and running outreach end to end. You will also be responsible for building the engine, maintaining the GTM system, and shipping code every day.

What You Will Do

Your key responsibilities will include owning the number, carrying the target, leading the BDR team, running outreach end to end, owning the number in motions you don’t run, fixing the leaks, reporting the truth, managing the budget, building the engine, maintaining the GTM system, shipping every day, building and tuning the agents, running the data platform, building the signal layer, keeping the ICP executable, staying at the frontier, making it reliable.

Why It Might Be a Fit

This role is a great fit for someone who has carried a pipeline number, built AI agents a team uses, shipped code every day, shipped something other people use, knows the state of the art, has led outbound, has account-based instinct, is funnel-literate and a clear writer, has high ownership, and has presence matters.

Requirements

• 5–10 years in demand gen or growth at B2B SaaS
• At least one stretch where the meetings and pipeline target was yours alone
• Built AI agents a team uses
• Ship code every day
• Shipped something other people use
• Know the state of the art
• Led outbound
• Account-based instinct
• Funnel-literate and a clear writer
• High ownership
• Presence matters