Growth & Search Marketing Specialist

Role Overview

Regal Boats is seeking a curious and results-driven Growth & Search Marketing Specialist to strengthen our digital presence, drive qualified leads, and optimize marketing performance. This role will support paid media strategy, lead search engine and AI-driven search optimization initiatives, oversee digital tracking and attribution, and develop automated lead nurture programs.

What You Will Do

Develop and implement SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve Regal’s visibility across traditional search engines, AI-powered platforms, and Google AI Overviews. Monitor technical website performance, including site speed, crawlability, structure, and keyword optimization. Identify and execute website improvements through testing navigation, content, calls to action, forms, and page layouts to increase engagement and qualified lead generation.

Why It Might Be a Fit

The ideal candidate is analytical, growth-minded, and passionate about exploring new technologies, improving digital experiences, and driving measurable results.

Requirements

• Experience in digital marketing, search engine optimization, paid media, or a related field.
• Strong working knowledge of SEO principles, keyword research, technical website optimization, and Google Search Console.
• Familiarity with AI-driven search optimization, including AEO, GEO, and platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Experience managing or supporting paid advertising campaigns through Google Ads and Meta Ads, either directly or through agency partnerships.
• Proficiency with Google Analytics 4 (GA4), UTM tracking, and digital marketing attribution.
• Strong analytical, organizational, and problem-solving skills with the ability to interpret data and recommend improvements.
• Excellent communication and collaboration skills, with a proactive approach to learning and adapting to new technologies.

Tagged as: Attribution Modeling, Google Analytics