Demand Generation Specialist

Role Overview

The Demand Generation Specialist establishes and manages the process that converts engagement from channel marketing programs into identified, filtered, and trackable opportunities. The role embeds and draws demand capture from events, training, content, campaigns, and partner activation; defines identification and handoff standards with Sales; and measures which activities contribute to pipeline and channel growth.

What You Will Do

Build lead capture and processing mechanisms into new and existing activation and engagement programs, translate program participation into measurable sales pipeline within Rehlko’s CRM and opportunity registration systems. Manage the lead handoff process between channel marketing and sales, supporting a smooth transition from marketing engagement to sales follow-up.

Why It Might Be a Fit

The role requires experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations. The ideal candidate will have experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales.

Requirements

• Bachelor’s degree in marketing, business communications, or relevant field required
• 4-6 years of experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations
• Experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales
• Working proficiency with a CRM/Sales Force (preferred), and/or marketing automation platform (e.g., Salesforce, HubSpot, Marketo) for tracking lead source, volume, and conversion
• Experience working cross functionally and reporting on program performance to internal stakeholders
• Experience translating engagement activity (training, events, content) into lead signals, rather than solely relying on outbound/paid lead gen

Benefits

• Competitive compensation and benefits
• Work-life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace
• 401(k) with Rehlko matching