Role Overview
As Specialist, CRM & Lifecycle Marketing, you will plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion.
What You Will Do
Responsibilities include execution & delivery, stakeholder management, and continuous improvement & innovation.
Why It Might Be a Fit
You will have a voice, be challenged to grow, and be part of a team driven by curiosity, bold thinking, and ownership.
Requirements
- 5+ years experience in CRM, lifecycle marketing, email marketing, or similar
- Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar
- Strong knowledge of segmentation, personalization, and journey mapping
- Familiarity with A/B and multivariate testing best practices
- Understanding of CASL compliance and deliverability standards
- Strong collaboration skills with creative, content, and product teams
- Strong analytical skills to monitor and optimize campaign performance
- Background in the fashion, retail, or e-commerce industry is highly preferred
- Bilingualism (English/French) is an asset
Benefits
- Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- Well-Being First: Access a comprehensive benefits program designed to take care of you.
- Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
- Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
- Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
To apply for this job please visit jobs.smartrecruiters.com.
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