Program Manager, Field Marketing

Role Overview

The Program Manager, Field Marketing will own the development of the field marketing strategy and the delivery of marketing plans for the Asia region, with specific focus on Singapore, Hong Kong, India, and South Korea. The role will act as a trusted in-region marketing authority to sales leadership and senior stakeholders, translating business objectives into marketing plans and providing strategic counsel.

What You Will Do

Develop a comprehensive field marketing strategy, plan and manage integrated marketing programs, act as a senior in-region marketing authority, lead end-of-the-end program management, manage joint marketing relationships, amplify global marketing initiatives, collaborate cross-functionally, and serve as a trusted marketing partner to the in-market sales teams.

Why It Might Be a Fit

The ideal candidate will have a track record of owning commercial outcomes in a senior field marketing or demand generation role, with a minimum of 7+ years of professional experience in marketing. The candidate will also have experience working in B2B technology or SaaS marketing environments, with experience across more than one Asia market.

Requirements

• Bachelor’s degree (or equivalent) in marketing or a related field
• 7+ years professional experience in marketing, with a track record of owning commercial outcomes in a senior field marketing or demand generation role
• Proven in-market experience across at least one Asia market (Singapore, Hong Kong, India, or South Korea)
• Experience working in B2B technology or SaaS marketing environments with experience across more than one Asia market: Singapore, Hong Kong, India, or South Korea
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Breadth of experience across events, field marketing, demand generation and ABM — with the strategic vision to bring these disciplines together into a coherent regional plan