Marketing Director of Public Safety

Role Overview

The Public Safety Marketing Director serves as the Strategic Vertical Marketing Lead for the Public Safety business, developing and executing strategic marketing plans to support demand generation, customer retention, thought leadership, brand awareness, and business growth objectives.

What You Will Do

Develop and lead integrated marketing strategies and annual marketing plans for Public Safety vertical audiences, drive account-based marketing, lead generation, customer retention, and demand generation programs, and create and execute marketing initiatives across email, advertising, social media, communications, webinars, events, and other channels.

Why It Might Be a Fit

The successful candidate will have a strong understanding of marketing analytics, experience leading complex projects, and the ability to interpret data, identify performance drivers, assess impact, and establish meaningful metrics.

Requirements

• Must be a US Citizen
• Bachelor’s degree or equivalent work experience; degree in Marketing or Business preferred.
• MBA preferred.
• Minimum of 10 years of experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting experience.
• Government, public safety, law enforcement, or related industry marketing experience preferred.
• Demonstrated experience developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs.
• Strong understanding of marketing analytics and the ability to interpret data, identify performance drivers, assess impact, and establish meaningful metrics.
• Experience leading complex projects from planning through execution while managing multiple priorities simultaneously.
• Experience managing senior-level vendor relationships.
• Experience using CRM, contact management, and marketing database platforms to maximize lead generation and cross-sell/up-sell opportunities.
• Experience managing budgets and marketing investments.
• Extensive direct marketing experience for products and/or services.
• Prior people leadership experience.

Benefits

• Comprehensive, multi-carrier program for medical, dental and vision benefits
• 401(k) with match and an Employee Share Purchase Plan
• Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Paid Time Off and paid leave to participate in Employee Resource Groups and to volunteer with your charity of choice

Tagged as: Account-Based Marketing