Sales Development Representative

Role Overview

The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities for LexisNexis Canada’s New Business team. This role engages legal professionals and in-house counsel through proactive outreach, identifies business needs, creates interest in LexisNexis solutions, and books qualified product demonstrations for Account Executives.

What You Will Do

Prospect and qualify solo and small law firms, corporate legal departments, and public-sector organizations through phone, email, LinkedIn, and other approved outreach channels. Research target accounts and contacts using sources such as Law Society directories, ZoomInfo, LinkedIn Sales Navigator, and internal databases.

Why It Might Be a Fit

Meet or exceed activity, lead-generation, demo-booking, and pipeline contribution targets. Participate in call reviews, coaching sessions, team meetings, role plays, and product training to continuously improve performance.

Requirements

• Prospect and qualify solo and small law firms, corporate legal departments, and public-sector organizations through phone, email, LinkedIn, and other approved outreach channels.
• Research target accounts and contacts using sources such as Law Society directories, ZoomInfo, LinkedIn Sales Navigator, and internal databases.
• Conduct discovery conversations to understand a prospect’s legal research, drafting, workflow, and productivity challenges.
• Clearly communicate the value of LexisNexis Canada solutions, including Lexis+ with Protégé, and create interest in a tailored product demonstration.
• Book qualified demos for Account Executives and provide complete, accurate handover notes, including prospect needs, pain points, key contacts, and next steps.
• Manage assigned Salesforce lead tasks within the required service-level agreement and document all activities, outcomes, and lead feedback.
• Maintain accurate lead and account data, including contact information, status, qualification notes, and follow-up dates.
• Execute agreed touch plans and follow-up cadences in partnership with assigned Account Executives.
• Meet or exceed activity, lead-generation, demo-booking, and pipeline contribution targets.
• Participate in call reviews, coaching sessions, team meetings, role plays, and product training to continuously improve performance.
• Share market feedback, competitor insights, and recurring prospect objections with the sales and leadership teams.

Tagged as: LinkedIn Sales Navigator, Salesforce, ZoomInfo