Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager will lead the creation and management of multi-channel lifecycle marketing strategies to enhance patient and provider engagement.

What You Will Do

Develop and execute multi-channel lifecycle marketing strategies, build and manage personalized communication programs, and collaborate with cross-functional teams to enhance reporting and analytics capabilities.

Why It Might Be a Fit

The ideal candidate will have a minimum of 5 years’ experience in lifecycle or retention marketing with proven results, expertise in enterprise-level ESPs, strong analytical skills, and excellent project management skills.

Requirements

• Minimum of 5 years’ experience in lifecycle or retention marketing with proven results
• Expertise in enterprise-level ESPs such as Iterable and Hubspot for campaign automation and optimization
• Strong analytical skills with experience in A/B testing and data-driven decision making
• Excellent project management skills to handle multiple campaigns concurrently

Benefits

• 100% remote work environment
• Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA
• Access to 401(k) retirement savings plan
• Generous paid time off policies including two company-wide shutdown weeks
• Paid parental leave for birthing, non-birthing, adopting, and fostering parents
• Employee Assistance Program supporting mental and physical health
• Quarterly department stipend for team activities or gatherings
• Participation in community and employee resource groups
• Home office stipend plus monthly internet or cell phone expense support
• Wellness program with year-round initiatives and monthly wellness stipend