Growth Marketing Specialist, Acquisition

Role Overview

As a Growth Marketing Specialist, you will own new-user acquisition channels, identify where hardware engineers already spend their time, and test new ways to reach them. You will oversee our paid media program, managed by our agency partner, and test new channels.

What You Will Do

You will drive campaigns, build and run experiments, and collaborate with team members. You will track and attribute new users to their channels, bring new channel ideas to the Team Lead, and push for continuous improvement in paid performance.

Why It Might Be a Fit

You will take the initiative, bring your own ideas for channels and tactics, test them with data, and help decide where we invest next. You will report to the Sr. Mgr, Product Marketing for Requirements Portal and work closely with product marketing, technical content, the product growth team, and other internal Altium marketers and agency partners.

Requirements

• 5+ years of relevant B2B marketing experience
• Experience at a product-led company, where marketing goals are tied to product usage
• Experience marketing to a technical audience, such as engineers or software developers
• A track record of launching at least one acquisition channel from zero, backed by data
• Strong experimentation skills: designing tests and using results to decide what to scale or stop
• Strong communication skills, with experience driving initiatives with external partners
• Comfortable using AI tools for analysis and critical of their output
• Fluent English, written and spoken

Benefits

• Competitive benefits package