Role Overview
The Principal Engineer in Product Marketing will lead the business strategy and product development for the Vision, Edge, & Physical AI portfolio, operating with autonomy and agility within a large global organization. The role involves setting product-line strategy, translating customer workloads into actionable product requirements, and leading strategic customer engagements.
What You Will Do
The Principal Engineer will set product-line strategy, translate customer workloads into actionable product requirements, lead strategic customer engagements, and partner with hardware, AI software, and ecosystem teams.
Why It Might Be a Fit
The ideal candidate is a senior professional who thrives in ambiguity, wants to take full ownership of a mini P&L, and is eager to grow into a broader leadership position as the team scales.
Requirements
- Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Computer Science, Business, or a related technical discipline
- 10+ years of professional experience in the semiconductor industry
- Diverse career profile combining different disciplines (e.g., FAE experience coupled with product management or product marketing)
- Deep knowledge of and direct access to the customer base within the top 10 robotics and embedded vision markets
- Proven experience in the full product lifecycle, successfully translating customer requirements into new product launches
- Strong background in SoCs and MPUs (e.g., NXP i.MX, TI Sitara, Ambarella CV flow SoCs, Axelera AI, Qualcomm Dragonwing, MediaTek Genio IoT)
- Demonstrated experience working with AI technologies and vision applications
- High accountability and comfort with uncertainty, ready to take full ownership of complex challenges and initiatives
- A strong desire to grow into a leadership role, with the potential to manage direct reports as the business line scales
Benefits
- Competitive benefits package alongside salary
To apply for this job please visit jobs.smartrecruiters.com.

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