Principal Product Marketing Specialist

Role Overview

Drive market growth and business expansion for Renesas Embedded Processing solutions in China across Industrial and IoT market segments. The role is responsible for segment strategy, market development, customer engagement, product and solution promotion, ecosystem development, design-in funnel management, and Go-To-Market execution across Industrial Automation, Building Automation, and emerging IoT applications.

What You Will Do

Develop and execute growth strategies, promote Renesas EP products, develop value propositions and solution positioning for target applications, own and manage the segment design-in funnel, drive design-win conversion, support strategic customer projects, and contribute to revenue growth.

Why It Might Be a Fit

The ideal candidate will have strong market analysis, business planning, and segment strategy capability, excellent communication, presentation, negotiation, and influencing skills, and the ability to manage multiple projects and stakeholders across local and global teams.

Requirements

• 8+ years of semiconductor or embedded industry experience
• 5+ years of experience in Segment Marketing, Product Marketing, Business Development, FAE/AE, Technical Marketing, or related functions
• Experience in Industrial Automation, Building Automation, IoT, or embedded systems markets is preferred

Benefits

• Competitive benefits package
• Frequent domestic travel required