Senior Marketing Manager

Hybrid Full TimeOntario, CanadaRentokil Initial

Role Overview

The Senior Marketing Manager, Canada, owns the full marketing strategy and execution for Rentokil Terminix. This is a hands-on leadership role for an ambitious, data-driven marketer who thrives on accountability and impact.

What You Will Do

Lead the creation, execution, and refinement of annual and long-range marketing plans, customer personas, and go-to-market strategies aligned with growth goals. Identify and capture growth opportunities across geographies, segments, and channels to drive commercial performance.

Why It Might Be a Fit

The successful candidate will be building a 5-year strategic plan, optimising a paid media campaign, interrogating a BI dashboard, and presenting a board-level investment case. As the Canadian business scales, this will be an exceptional opportunity for a marketing leader ready to grow with a business they help build.

Requirements

  • 8+ years in progressive marketing, with proven growth, lead generation, and commercial success
  • Hands-on leader skilled in strategy and execution without heavy team support
  • Proven manager of external agencies, multi-channel performance media, and digital lead flows
  • Background in B2B/B2C, acquisition, retention, and sales enablement
  • Ability to lead, develop, and scale a small marketing team
  • Experienced in evaluating and improving martech stacks (CRM, automation, analytics) with IT
  • English/French bilingualism strongly preferred
  • Canadian market experience, including Quebec, preferred
  • Proficient in BI and analytics tools (Tableau, Power BI, Google Analytics, HubSpot) to derive insights and drive decisions
  • Deep knowledge of SEM, SEO/AIO, LSA, GBP, and marketing automation
  • Strong track record leading change and continuous improvement
  • Credible C-suite and board presenter who can influence key stakeholders
  • Strong organizational skills to manage complex projects and agency partners under tight deadlines

Benefits

  • Salary Range: $120k to $130k
  • Benefits
  • 3.5% RRSP matching
  • Bonuses

To apply for this job please visit jobs.workable.com.

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