Senior Demand Generation Manager

Role Overview

The Senior Demand Generation Manager will own the growth engine for a market, handling strategy, narrative, program budget, and quarterly pipeline target. This is a business impact seat rather than a support one, making the job harder and more interesting due to the target audience’s expertise in marketing.

What You Will Do

The role involves owning demand generation for a market, managing an allocated program budget, translating company-wide go-to-market priorities into a demand strategy, running integrated multi-channel campaigns, and building and running always-on demand engines.

Why It Might Be a Fit

The ideal candidate will have experience in B2B demand generation, growth, or marketing, aimed at enterprise buyers, and will be able to build data-driven demand programs that moved pipeline and revenue. They will also have strong analytical skills, copywriting abilities, and experience with AI tools like Claude.

Requirements

• 5+ years in B2B demand generation, growth, or marketing, aimed at enterprise buyers
• Experience marketing to marketers
• A track record of building data-driven demand programs that moved pipeline and revenue
• Account-based marketing experience against named account lists
• Hands-on campaign building and launching in B2B ad platforms
• Strong copywriting across email, landing pages, ad copy, and sales cadences
• Strong analytical skills
• Experience with AI tools like Claude
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience

Benefits

• Medical, dental, and vision coverage, including HSA
• Company-paid disability and life insurance with a life insurance buy-up option
• a 401(k) with company match
• Flexible PTO plus 10 paid holidays
• Paid parental leave
• Access to wellbeing and employee assistance programs