Manager, Marketing Analytics

Role Overview

The Manager, Marketing Analytics is responsible for leading analytical projects supporting the Database Marketing team. This position requires driving to completion multiple simultaneous analytical projects as assigned by the Director of Database Marketing.

What You Will Do

The Manager, Marketing Analytics will partner with the Director of Database Marketing on all marketing analytics initiatives, ensure accuracy and timely completion of all ad-hoc analyses and reports, and design and evaluate A/B tests to evaluate performance of various proposed changes in the existing database/loyalty marketing programs.

Why It Might Be a Fit

The ideal candidate will have at least 4 years of progressive experience in database marketing, customer analytics, direct marketing, CRM, marketing analytics or related areas, and a strong understanding of statistical analysis and modeling.

Requirements

• At least 4 years of progressive experience in database marketing, customer analytics, direct marketing, CRM, marketing analytics or related areas
• Demonstrated hands-on experience of building and maintaining complex statistical models for marketing applications
• Bachelor’s degree in mathematics, Statistics, Marketing, Finance, Business, Analytics, or a related field
• Strong working knowledge of SPSS (preferred), SAS or another advanced statistical modeling platform
• Strong working knowledge of Microsoft Office
• Advanced working knowledge of Microsoft Excel
• Advanced working knowledge of SQL
• Strong mathematical and statistical acumen
• Strong knowledge of key statistical concepts and mathematical frameworks used in customer analytics