GTM Marketing Strategist – MGA Insurance Industry

Role Overview

The role involves leading and overseeing the implementation of the strategic go-to-market strategy for the MGA market, partnering with the Industry Director, Marketing and Sales teams, and developing, driving, and ensuring the smooth execution of market strategy and content to support revenue goals.

What You Will Do

Develop and implement comprehensive in-person and digital marketing strategies, write and guide creatives, collaborate across the marketing team, conceptualize and orchestrate writing, create engaging content, and demonstrate a high-level understanding of problem-solving and project management.

Why It Might Be a Fit

The ideal candidate will have a passion for the insurance industry, a knack for creating compelling marketing strategies, and strong analytical skills with the ability to interpret data and make data-driven decisions.

Requirements

• Bachelor’s degree in Marketing, Communication, or related degree
• 3-5 years B2B marketing experience in the US insurance industry, working with MGA
• 3+ years’ experience writing preferred
• Prior campaign execution – B2B focus
• Passion or curiosity for how to communicate and market in a digital first environment
• Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions
• Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment

Benefits

• Annual bonus eligibility
• Benefits
• Other opportunities at ReSource Pro

Tagged as: Data Analysis, Project Management