Senior Product Manager – Lifecycle & Growth (Apex Legends)

Role Overview

As a Senior Product Manager on Apex Legends, you will own how we reach players, bring them back, and keep them playing, across in-game messaging, email, web and creator channels. You will lead player lifecycle and growth for Apex Legends, including designing in-game messaging and targeting experiments.

What You Will Do

You will own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle. You will design and run experiments to measure the impact of marketing, messaging, and rewards.

Why It Might Be a Fit

You will partner with EA’s central CRM, web and marketing teams, and advocate for the features that keep the Apex Legends community connected to the game. You will build and iterate on player messaging and engagement features while operating the seasonal cadence of Message of the Day, email and drops programs.

Requirements

• 4+ years of product management, including 2+ years in lifecycle, CRM or growth for a live service game or a large-scale consumer app
• Experience shipping in-product messaging, notification or CRM systems, including segmentation, triggers and frequency capping
• Hands-on experience designing and analyzing A/B tests and holdout experiments, and comfort working with data in SQL
• Strong understanding of F2P player motivations, retention and reactivation
• Experience partnering with central platform, marketing or partner teams to deliver outcomes without direct authority
• Clear, concise writing and an eye for player-facing copy
• Strong communication and organizational skills, with the ability to manage multiple concurrent features and live programs
• Experience with creator programs, Twitch or YouTube drops, esports, or web commerce is a plus
• Growth experience in mobile F2P or an MBA is a plus

Benefits

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time
• 16 paid company holidays per year
• 10 weeks paid time off to bond with baby
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• 401(k)
• Bonus and other incentive programs

Tagged as: SQL