Manager, Product Marketing

Role Overview

Lead and develop a team while directly owning product marketing for key lines of business, translating customer, market, product, and performance insights into clear positioning, pricing, and packaging, go-to-market strategies, and growth recommendations.

What You Will Do

Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth; lead go-to-market strategy for new products, major enhancements, and packaging changes; track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization.

Why It Might Be a Fit

8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management; demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.

Requirements

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment
• 3+ years of people management
• Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance
• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches
• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches
• Strong people leadership with the judgment to set direction, delegate meaningful ownership, give clear feedback, and step into the work when needed
• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations
• Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross-functional teams toward action
• A hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information

Benefits

• Dental insurance
• Vision insurance
• Accommodations for applicants with disabilities

Tagged as: Make, Project Management