Demand Generation Manager

Role Overview

The Demand Generation Manager is responsible for building, executing, and optimizing B2B acquisition programs that generate qualified restaurant leads, improve funnel visibility, and move prospects from awareness to opportunity through measurable campaign performance.

What You Will Do

Own demand generation strategy, build and optimize nurture strategies, manage digital advertising efforts, develop and execute short- and long-term marketing campaigns, and track, analyze, and report on campaign performance.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of the restaurant industry, exceptional ability to bring clarity to complex business situations, and experience creating clear, sophisticated communication materials.

Requirements

• Deep understanding of the restaurant industry, specifically the business of restaurants.
• Exceptional ability to bring clarity to complex business situations, apply frameworks to simplify a message, and define the appropriate story and analysis to clearly communicate an outcome.
• Demonstrated experience creating clear, sophisticated communication materials, including presentations, customer-facing summaries, analysis, and insights.
• Demonstrated ability to ramp quickly into ambiguous, in-flight programs and operate independently within days or weeks, not months.
• Strong test-and-learn mindset with experience designing experiments, interpreting results, and translating performance insights into clear campaign recommendations.
• Experience with CRM platforms, preferably Salesforce; marketing automation tools, preferably Marketing Cloud; analytics software, preferably Domo; and AI tools, preferably Glean.
• Works as an integral part of the Restaurant Marketing team.
• Partners closely with analysts in Finance and Data Science to understand performance trends, assess campaign efficiency, support forecasting, and communicate insights that inform demand generation decisions.
• Partners closely with the Creative Marketing team to ensure all materials meet brand guidelines and maximize current creative.
• Partners closely with sales leadership to understand highest-priority customers and their specific business needs.
• Collaborates closely with internal sales development representatives and outside sales teams to assess how messaging is working, identify lead-quality trends, improve follow-up processes, align campaign strategy, and optimize the lead-to-customer conversion process.

Benefits

• Comprehensive benefits package
• Competitive Paid Time Off and company holidays
• Generous dining reimbursement when you dine with our restaurant clients
• 401(k) plan with a company match
• Two medical plan options
• Partnership with Rx n Go, offering certain prescriptions for free
• Two dental plan options and a vision plan
• Flexible Spending Accounts and a pre-tax commuter benefit program
• Accident, Critical Illness, and Hospital Indemnity Insurance Plans
• Short Term and Long Term disability
• Company-paid life insurance and AD&D insurance, supplemental employee, spouse, and child life insurance
• Employee Life Assistance Program

Tagged as: Clari, Forecasting, Salesforce