Marketing & Communications Lead I

Role Overview

The Marketing & Communications Lead I will lead, develop, and execute RFMW marketing campaigns, manage content strategy, and plan and create technical marketing content. This role will work closely with cross-functional teams to maintain external partner marketing relationships, drive brand awareness, customer engagement, lead generation, and technical marketing content through various marketing channels.

What You Will Do

Coordinate marketing communication strategies, plan and ensure consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Create and drive content strategy utilizing Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) techniques to increase marketing content reach.

Why It Might Be a Fit

This position requires a team player with initiative, passionate about marketing and a contributor to RFMW’s marketing strategy and campaign development. The ideal candidate will have project management skills, ability to work creatively and problem solve in a collaborative, team environment, and advanced experience with SEO/GEO techniques, Google Analytics and Good Ad Words.

Requirements

• Bachelor’s degree in Marketing or a related major preferred (i.e. Journalism, English, Communications, etc.), or commensurate work experience
• Two to four plus years’ experience preferred
• Project management and/or agency experience is a plus
• Proficiency in Microsoft Office, Adobe Suite, and social media platforms (LinkedIn, Facebook)
• Strong project management skills with the ability to manage multiple projects and priorities
• Ability to work creatively and problem solve in a collaborative, team environment
• Advanced experience with SEO/GEO techniques, Google Analytics and Good Ad Words
• Advanced technical content development and writing experience
• Experience with multi-channel marketing campaign coordination, media coordination and buying
• Ability to prioritize, multi-task and work independently with minimal supervision
• Excellent written and verbal communication, organizational and interpersonal skills required for cross-functional team interaction

Benefits

• Medical/Dental/Vision
• 401(k)/Roth plan with matching
• Healthcare Savings Accounts
• Educational Assistance (Tuition Reimbursement)
• Ongoing training throughout your employment with opportunities to participate in professional and personal development programs
• A strong focus on giving back to our communities through philanthropic opportunities
• Great culture and opportunities for growth and advancement