Senior Growth Manager, Web Experience & CRO

Role Overview

The Senior Growth Manager, Web Experience & CRO will own the website optimization roadmap, focusing on conversion, enrollments, and efficient customer acquisition. They will analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities. The role requires a strong experimentation engine and effective execution to deliver high-impact improvements.

What You Will Do

The Senior Growth Manager, Web Experience & CRO will build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration. They will design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows. The role also involves partnering with Analytics and Engineering to improve event tracking, attribution, and measurement of experimentation.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline. They will have a proven track record of owning website optimization initiatives that improved conversion, acquisition, or revenue. The role requires strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.

Requirements

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline
• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue
• Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles
• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools
• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently
• Working knowledge of HTML, CSS, JavaScript, and technical SEO
• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar
• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact
• Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution

Benefits

• Competitive compensation
• Performance-based rewards
• Paid vacation
• Comprehensive benefits

Tagged as: BigQuery, Data Analysis, Google Analytics, SQL