Director, Enterprise MarTech Products & Operations

Role Overview

The Director, Enterprise MarTech Products & Operations establishes and leads Rich’s enterprise business product-management function for shared marketing technology. The role is accountable for enterprise MarTech strategy, product portfolio governance, multi-year roadmaps, investment prioritization, lifecycle management, vendor performance, product operations, adoption enablement, and product-level value realization across markets and business models.

What You Will Do

Defines and maintains the enterprise MarTech vision, strategy, taxonomy, portfolio, and multi-year roadmap with EDDC sponsor guidance. Leads intake, prioritization, governance, and escalation across Regional Demand Creation, EDDC, Central Data & Analytics/AI, and Enterprise IT.

Why It Might Be a Fit

Success is determined as much by influence, alignment, adoption, and value realization as by product roadmap execution. The role requires equal strengths in strategy, stakeholder leadership, organizational change, and product management.

Requirements

• Demonstrated success leading enterprise digital products, platforms, or shared services requiring global stakeholder alignment, multi-year strategy, cross-functional governance, and measurable business value.
• 10+ years in digital, MarTech, or product management, including significant leadership responsibility.
• Led a global product portfolio or shared-service/COE model across multiple markets, with experience in strategy, roadmaps, governance, and investment cases.
• Strong MarTech fluency: customer engagement, CRM, marketing automation, content/DAM, web experience, search, analytics, and AI.
• Exceptional stakeholder management and change leadership; influences without direct authority in matrixed organizations.
• Strong financial acumen: business cases, budget stewardship, vendor management, and ROI analysis.
• Experience leading and scaling teams, including people managers.
• Strong executive communication; frames trade-offs and risk for senior leaders.
• Applies Agile and product-management disciplines in cross-functional delivery.

Benefits

• Annual salary range of $155,978.00 – $259,963.00
• Comprehensive benefits package

Tagged as: Change Management