Senior Manager, Sales Planning

Role Overview

The Sr. Manager, Sales Planning leads Sales Planning across Foodservice and In-Store Bakery Retail, translating business and commercial priorities into clear, actionable plans that drive profitable growth. This role is first and foremost a people leader, focused on developing and empowering a strong Sales Planning team.

What You Will Do

Key responsibilities include leading annual and ongoing sales planning, leveraging customer, market, and performance insights to identify growth opportunities, establishing KPIs and measures of success, and driving alignment on actions and adjustments based on results and changing business priorities.

Why It Might Be a Fit

The ideal candidate will have a strong analytical capability, business and financial acumen, and experience leading cross-functional teams. They will be able to synthesize customer, market, and performance data into actionable insights and recommendations, and drive sales growth through effective planning and execution.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, Analytics, or a related field
• 8+ years of progressive experience in sales planning, sales strategy, commercial planning, sales operations, analytics, or related commercial roles
• Demonstrated ability to lead, coach, develop, and enable others
• Strong analytical capability with demonstrated ability to synthesize customer, market, and performance data into actionable insights and recommendations
• Strong business and financial acumen, including an understanding of sales growth, profitability, product mix, customer investment, and ROI
• Demonstrated understanding of customer segmentation, account prioritization, opportunity targeting, and sales coverage strategies
• Proven ability to partner cross-functionally with Sales, Marketing, Customer Marketing, Finance, Revenue Management, Sales Operations, and other commercial functions
• Strong leadership, coaching, and talent development capabilities with demonstrated experience leading direct reports
• Excellent communication, presentation, and facilitation skills
• Demonstrated planning, project management, and process improvement capabilities
• Strong problem-solving skills with the ability to navigate complexity and balance priorities across multiple businesses and sales channels
• Experience with CRM platforms, Power BI, Databricks, and emerging technologies preferred