Product Marketing Manager

Role Overview

The Product Marketing Manager is responsible for translating customer, competitive, and business insights into actionable product and go-to-market strategies. This role partners closely with Product Management, Sales, and Commercial teams to ensure new products are developed, positioned, launched, and scaled effectively.

What You Will Do

The Product Marketing Manager will act as the primary Marketing representative within cross-functional product development teams, partnering closely with Product Management, Engineering, and Commercial stakeholders. They will lead development of value propositions, target segments, and positioning early in the product lifecycle.

Why It Might Be a Fit

This individual will play a critical role in representing Marketing throughout the new product development (NPD) process, and will have the opportunity to work in a hybrid schedule.

Requirements

• Understanding of corporate and operational business issues
• Marketing management, PR and advertising experience
• Demonstrated understanding of business strategies and tactics to implement brand and marketing initiatives
• Experience in serving as marketing lead for New Product Development initiatives
• Experience in B2B marketing to commercial businesses
• Experience in a multi-tiered distribution model
• Experience in wholesale, heating and energy space
• Bachelor’s degree in business required
• Minimum 10 years of marketing or related experience
• Experience in consumer durables a plus

Benefits

• Medical, Dental, Vision, and Prescription
• Flexible Spending Account (FSA) options for Medical and Dependent Care
• Paid Time Off (PTO), Floating Holidays (FH)
• Paid Holidays
• 401(k) Plan with Company Match
• Company Paid Life Insurance
• Voluntary Life Insurance
• Short- and Long-Term Disability
• Professional Development
• Tuition Reimbursement
• Annual Incentive Plan (AIP)
• Referral Bonuses
• Paid Volunteer Community Service Day
• Tobacco and Drug-Free Campuses
• Employee, family, and friend’s discount