Marketing Operations & CRM Senior

Role Overview

Lead the Marketing Operations & CRM team, managing the CRM and Marketing Automation architecture, designing and managing account and contact lifecycles, and ensuring data quality and governance.

What You Will Do

Manage integrations between CRM, Marketing Automation, and other tools, work with Product and Data teams to incorporate events and behavior signals, build dashboards and reports, and evaluate and optimize Martech tools.

Why It Might Be a Fit

The role requires experience in Marketing Operations, CRM, Lifecycle Marketing, or Revenue/Go-to-Market Operations, with practical experience in CRM and Marketing Automation, and ability to operate directly on tools and work with Data, Product, Engineering, and Sales teams.

Requirements

• Relevant experience in Marketing Operations, CRM, Lifecycle Marketing, or Revenue/Go-to-Market Operations, preferably in B2B businesses.
• Practical experience in CRM and Marketing Automation.
• Experience in Lifecycle Marketing, Data Management, Integrations, Analytics, Reporting, and Attribution.
• Ability to operate directly on tools and work with Data, Product, Engineering, and Sales teams when necessary integrations or more technical implementations are required.
• Knowledge of APIs, data warehouses, BI tools, or SQL (desired)

Benefits

• Wellness and flexibility
• Learning and evolution
• Celebration and recognition