Role Overview
As the Senior Demand Generation Manager on the Growth Marketing team, you’ll be responsible for driving pipeline throughout the customer journey with lead capture and nurture initiatives.
What You Will Do
Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
Why It Might Be a Fit
You’ll work closely with growth, product marketing, brand, content, sales, growth engineering and product to build, test, and scale programs that impact pipeline and revenue.
Requirements
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
- Proven track record of using demand generation / growth marketing to drive lead nurture, acquisition, and conversion.
- Customer obsession that you translate into punchy, specific copy and out-of-the-box lead gen campaigns.
- Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
- Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels.
- Analytical mindset: you can parse complex data, spot opportunities, and act on them quickly.
- Strong project management abilities, balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
Benefits
- Competitive salary
- Benefits
- Equity
To apply for this job please visit ats.rippling.com.
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