Lifecycle Marketing Manager

Role Overview

As Lifecycle Marketing Manager, you will play a critical role in improving student conversion across Risepoint’s UK university partner portfolio. Embedded within the UK marketing team, you will oversee conversion activity across the UK student funnel, translating lifecycle strategy into high-performing, student-centered journeys across email, SMS, CRM, and related channels that help prospective students move from initial enquiry through application, enrolment, start, and beyond.

What You Will Do

You will own lifecycle marketing and conversion activity across the UK student funnel, supporting prospective students from lead and enquiry through application, enrolment, start, and progression. You will build, manage, and optimise multi-step student journeys across email, SMS, CRM, and related channels, ensuring communications are timely, relevant, personalised, and aligned to key funnel stages.

Why It Might Be a Fit

You will partner closely with the central Risepoint Lifecycle Marketing team to adopt best practice, align with shared lifecycle frameworks, and ensure UK activity benefits from global expertise while reflecting local market needs. You will translate UK recruitment priorities, student insights, and partner objectives into effective conversion campaigns, nurture journeys, reminder sequences, re-engagement activity, and decision-support communications.

Requirements

• 4–6+ years of experience in lifecycle marketing, CRM marketing, conversion marketing, or a related growth or performance marketing discipline.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.
• Hands-on experience in platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, or similar ESP, CRM, or marketing automation platforms.
• Experience managing multi-step lifecycle journeys across email and SMS, with a strong understanding of segmentation, personalisation, triggers, automation, and funnel-stage messaging.
• Strong understanding of conversion marketing, including how to move audiences through a decision journey using timely communications, behavioural insight, content, and testing.
• Analytical mindset, with the ability to interpret campaign, journey, and funnel performance data and translate it into clear, actionable recommendations
• Experience with A/B testing, segmentation, personalisation, journey optimisation, and performance reporting.
• Strong attention to detail and operational discipline, with experience managing campaign QA, audience targeting, data accuracy, and execution timelines.
• Ability to work cross-functionally with marketing, analytics, digital, creative, admissions, student support, and central lifecycle teams to deliver joined-up student experiences.
• Strong written communication skills, with the ability to shape clear, persuasive, student-centred messaging across lifecycle touchpoints.
• Ability to balance structured automation and process with creative thinking about how to improve conversion and student engagement.
• Proven ability to manage multiple campaigns, journeys, partners, and priorities in a fast-paced, matrixed environment.

Benefits

• Comprehensive benefits
• Continuous Professional and Leadership Development Programs
• Tuition Reimbursement for employees and their dependents