Director, Brand & Content Marketing Department

Role Overview

The Director, Brand & Content Marketing is the #2 leader of the Marketing department, responsible for translating the marketing strategy into coordinated plans and leading day-to-day planning, campaign integration, team priorities, and performance analysis.

What You Will Do

Key responsibilities include integrated marketing & planning, data, insights & performance, marketing leadership & execution, agency, franchisee & cross-functional collaboration, and budget & business management.

Why It Might Be a Fit

The ideal candidate will have 6+ years of progressive marketing experience, recent experience leading social-first campaigns, hands-on use of AI tools, and experience managing and developing marketing professionals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 6+ years of progressive marketing experience in brand, content, and campaign development
• Recent, hands-on experience leading social-first campaigns, short-form content, and creator partnerships
• Hands-on use of AI tools in day-to-day marketing work
• Experience managing and developing marketing professionals
• Experience analyzing marketing and business performance and turning data into recommendations
• Experience managing creative, media, and digital agencies and marketing budgets