Innovation & Growth Marketing Manager

Role Overview

Shape Robeco’s digital growth agenda by leading the social media strategy, driving AI-powered innovation, and turning data-driven opportunities into scalable marketing impact across global teams.

What You Will Do

Define and lead Robeco’s global social media and paid search strategy, drive the performance of paid and organic social media, and continuously optimize channel effectiveness through KPI management, data analysis, and testing.

Why It Might Be a Fit

The role requires experience in managing teams, developing team members, and championing AI adoption in Marketing, as well as an understanding of social platforms, paid search, organic social media, and global marketing operating models.

Requirements

• 12 years working experience in digital marketing, social media and marketing transformation
• Experience in managing teams and developing team members, clear priority setting and enabling high performance
• Interested in AI and emerging marketing technology, experience with change management
• Understanding of social platforms, paid search, organic social media, audience targeting, content distribution, paid media optimization, channel performance, global marketing operating models and social media agency delivery