Content Marketing Manager

Role Overview

The Content Marketing Manager reports to the Director, Content Marketing and is responsible for executing audience-focused content marketing strategies that drive engagement, consideration, demand, conversion, and retention across Robert Half’s priority hiring manager and job candidate audiences.

What You Will Do

Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders. Write, edit, and optimize content marketing assets across formats including service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content.

Why It Might Be a Fit

The Content Marketing Manager focuses on content marketing assets that help audiences discover, understand, engage with, and take action on Robert Half’s services, while partnering with Communications on the marketing activation of thought leadership and editorial assets where appropriate.

Requirements

• BA in Marketing, Communications, Journalism, English, or related field.
• 5-8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles.
• Demonstrated experience executing content marketing strategies and producing marketing content that supports engagement, demand generation, conversion, and business growth.
• Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets.
• Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles.
• Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability.

Benefits

• Group health insurance benefits (medical, vision, dental)
• FSA and HSA healthcare accounts
• Life and accident insurance
• Adoption and fertility assistance
• Paid parental leave of up to 6 weeks
• Short/long term disability
• Paid time off for vacation, personal needs, and sick time
• Choice Time Off (CTO)
• Paid holidays
• 401(k) savings and investment plan or deferred compensation plan (if eligible)
• Employer match of 100% on the first 3% of your contributions