Manager – Digital Marketing Analytics

Role Overview

The Manager – Digital Marketing Analytics will lead and provide strategic direction to a team of analytics professionals, serving as a thought partner to stakeholders across Roche affiliates and global teams. This role goes beyond managing workstreams and reviewing dashboards. It requires someone who can bring a perspective shaped by deep experience in digital marketing and the technologies that power it.

What You Will Do

As a Manager – Digital Marketing Analytics, you will serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions. You will also collaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnerships.

Why It Might Be a Fit

The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche network. You will have a proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions. A track record of being a trusted advisor, not just a report generator.

Requirements

• Bachelor’s or Master’s Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines)
• 8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility
• Minimum 5 years of hands-on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantage
• Demonstrated expertise with Adobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystem
• Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools
• Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing
• Proficiency in tools such as Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager
• Experience managing or leading analytics teams (3+ direct reports or equivalent)
• Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions. A track record of being a trusted advisor, not just a report generator

Benefits

• Competitive salary
• Equity
• Healthcare
• PTO
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa/relocation assistance
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays