SEO / GEO / AEO Manager

Role Overview

The SEO/GEO/AEO Manager is an individual contributor providing subject matter leadership to drive the visibility, discoverability, and effectiveness of digital content across traditional search engines, generative AI environments, and answer-based discovery experiences.

What You Will Do

Define and lead the SEO/GEO/AEO strategy for digital content and web experiences across Global Digital Marketing, developing optimization approaches that improve discoverability across traditional search engines, AI-powered search experiences, generative answer environments, and other answer-driven platforms.

Why It Might Be a Fit

Monitor performance against defined search visibility and discoverability KPIs—including rankings, impressions, click-through, answer presence, referral traffic, engagement, conversions, and other relevant business measures—while analyzing search behavior, content performance, platform changes, and discoverability trends to identify risks, opportunities, and required optimization actions.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital, Business, Information Systems, or a related field (or equivalent practical experience)
• 5 to 7 years of experience in SEO, organic search strategy, digital content optimization, search performance, or a related digital marketing environment
• Strong understanding of traditional SEO principles (including technical SEO, on-page optimization, metadata, internal linking, site structure, content relevance, and search performance measurement)
• Strong analytical and problem-solving skills with the ability to interpret complex performance data and translate insights into actionable recommendations